art direction

Unlike other gig workers, our shoppers had a love for the work that resulted in higher-than-average-quality picks. We called it the Shopper’s Touch. And because we wanted consumers and shoppers to understand that there were real people who really cared on the other side of every order, we took a principled approach to always casting real Instacart shoppers and honoring their individual, authentic personalities.

ECD Kevin Byrd
CD/AD Jess Guy
Photographers Graydon Herriott