linear, Merchandizing

Thanks to the so-called ‘Sunday scaries’, the end of the weekend can be pretty anxiety-inducing. This fall campaign gives Instacart a reason to own the Sunday shop, by taking down Sunday scaries, one grocery shop at a time. For one less Sunday scary. We’re Here.

ECD Taylor Erin
GCD Jess Guy / Megan Tuohy
PRODUCER Anju Purushot
DESIGN Explorer’s Club Studio